Technology Management Assignment Example | Topics and Well Written Essays - 1250 words

Technology Management - Assignment Example On the other hand, selective Laser Sintering (SLS), the laser beam is used to dictate the sintered cross sectional area on each layer and the area of interest is then printed using a Radiation Absorbing Material (RAM) (Hopkinson & Dickens, 2003). This paper focuses on the description of the methods of rapid manufacturing in high speed printed parts using laser and then outlining the implications of the methods in the field of Rapid Manufacturing (RM). An analysis of the financial and budgetary requirements of these methods will be conducted to determine its implications in the market. Rapid manufacturing can be described as the process of producing end user products using layer manufacturing methods. This process is rapidly gaining interest from a wide range of firms dealing with engineering applications. Studies have shown that the use of laser techniques such as selective Laser Sintering (SLS) can be very useful in the manufacture of components that occur small in size up to a volume of approximately 14000 units daily (Wohlers,2006). The economic production of components using this method is however inhibited by the underlying cost of purchasing the machines and the build up speed during the production operations. Companies such as Phonak Hearing Systems and Siemens Hearing Instruments have been using the laser technology to manufacture and have made a record number of 75-100 pieces being produced in about six to eight hours (Wohlers, 2006). Several organizations are already in the pursuit of the design of the layer manufacturing technologies to cater for Rapid manufacturing. The laser technologies normally have smaller build areas as compared to the other methods used in rapid manufacturing but they exhibit a big advantage in terms of speed as compared to the other technologies (Speedpart Technology: Online). In order to ensure that the product reaches a bigger target market, it will be important to not only consider the currently existing outlets but

Globalisation and Its Effects on Organisations Essay

Globalisation and Its Effects on Organisations - Essay Example The researcher states that globalisation has created the best opportunities for all companies worldwide by increasing the level of employment and profitability of companies drastically over few years. Companies are able to utilise labour, capital and resources to the best of their ability. They also effectively changed their ways of operation than that in the past. Organisations not only introduced office automation but at the same time, incorporated various improvements in techniques of management. They started to stress more on the division of work and labour. As a result, greater emphasis was put on centralization, decentralisation, control, coordination, culture and communication. With the essence of globalisation, there was development in the structure of organizations. Centralisation became the choice for most companies as this helped them to coordinate and control easily, reduce all sorts of duplication, perform consistently, incorporate necessary changes in the system effortl essly and accordingly fulfil goals and targets. There were various other opportunities that globalisation has brought along in the form of labour available at the cheapest possible price. The developed countries extensively took advantage of cheap labour available in the developing countries for manufacturing their products at lowest possible prices and then sell them at high margins.   Countries like U.S.A. also began with the revolution of outsourcing. Outsourcing enabled them to reduce the level of unemployment in various countries as well as receive the services at least possible cost.

Breaking The Television Watching Habit

Breaking The Television Watching Habit For most of you, as it was for me, I grew up watching three, four and even five hours of television a day. It was a part of my daily routine and it wasnt easy for me to break. I managed to do it when my family and I moved to a small city in the west. After we moved in we found out that you had to buy cable if you wanted to have television. So we attempted a little experiment. We decided that we were not going to get cable and just tough it like the good old pioneers. This was partly because we couldnt afford it after the great expense of buying a new house and out of the wishes of my wise mother. So the family tuned out and switched off. It was nuts for a while but then I began to notice some changes taking place in my family and myself. I started to realize that television increased violence and aggression in my siblings and I, detracted from the way our family interacted and finally I noticed its adverse effects on all of our school scores. I plan to show that these adverse effects of television are reason enough to give your TV to the neighbor. Now your probley saying that people are naturally violent. Look at Gengis Kahn and Adolph Hitler . None of them grew up with television and they were still killing innocent people. From what I can tell if TV had been around they would have been a whole lot worse. In the book Televisions Effects, a government study compiled by George A Comstock , It states on page twenty five, that children who had viewed violent programming exhibited more aggressive behavior than children who had viewed a sports program. In the study they were able to tell which children would exhibit this behavior this shows a correlation between violent programming and violent behavior. Even if a naturally violent nature is the root of the problem we also need to recognize that the television is making those naturally aggressive and violent children even more so. We need to realize that these people have a hard time distinguishing between right and wrong. We need to help correct this problem by total abstinence to television. In the book The Plug-In Drug by Marie Winn, a book about the ill effects of television on the different aspects of human life, it states It is particularly hard for parents to buy the Idea that television instigates aggressive behavior when its function in the home is so different, television keeps children quiet and passive, cuts down on loud and boisterous play, prevents outbursts between brothers and sisters. The sad fact of the matter is, parents sometimes have to work and are not able to spend nebulous amounts of time with their children. We need to stop allowing our children to be exposed to the violent distortion of reality that TV proje cts, Our children should be out playing sports or just romping around in the backyard. Activities that are proven to wear kids out and dont bombard them with all kinds of extremely violent stimuli. By destroying TV we can increase productive family time. Stop desensitizing our children to violence and begin to reteach our children good manners and good morals simply by our example. In a story by Ray Bradbury called The Veldt. We see the extreme end of this TV addiction when the existence of the childrens parents is of less importance than continued access to the TV room. Parents you need to let TV be a tool instead of a replacement. We must take up the reigns again raise our future generations the right way, by good old human contact. Now youre probably thinking to yourself, how am I supposed to live without television. Its the peacemaker in our home. When its on the children stay out of my hair and they stop fighting with each other. Anyway its the only time that the family really gets together. It really helps our family get along. You see not only have we replaced the parent with TV we have replaced the good old-fashioned family as well. I think the effects of television on the family and person are best stated in a quote by Urie Brofenbrenner Like the sorcerer of old the television set casts its magic spell , freezing speech and action, turning the living into silent statues so long as the enchantment lasts. The primary danger of the television screen lies not so much in the behavior it produces although there is danger there as in the behavior that it prevents: the talks, the games, the family festivities and arguments through which much of a childs learning takes place and trough which his character is formed. Turning on the television set can turn off the process that transforms children into people. We neglect our responsibilities as parents and families to build children and future generations with character and moral values. When the TV is on we subject our children to the values of the world. We see TV as the fix all for the evening problem. Instead of playing, nurturing and loving we use the TV as the escape hatch. It lets the adults, the rolemodels, have their time and gives the children the necessary attention that they need. While at the same time allowing the parents to keep some semblance of sanity. You see why it is so easy for us to justify TV as a necessity. The bad thing about this is that children spend very little time interacting with adults and their other family members. All they ever see are two-dimensional flashes of lights and sound, merely impressions of a human soul. So good is TV at tricking the mind that we dont even realize that children are lacking something they desperately need, a strong family. In the LDS church families are a very important thing. The LDS church encourages families to take at least one night of the week and set it aside for just the family. This time is spent singing songs, playing games, and doing small acts of service. A lot of good television free family time results on this night and many needed skills like cooking and cleaning are taught to sons and daughters. We need to stop letting TV be our social outlet. It just isnt the same. We are so addicted that without it for even a short period of time we go stir crazy and have no idea how to entertain ourselves. We have forgotten how to enjoy ourselves and our own family members. We need to unplug and tune out. Read a book or even play a game of Monopoly with a younger sibling. We have lost the arts of interaction. We waste our lives away trying to escape, not realizing what we have around us, always wanting the next Scooby Snack, exploding truck or funniest home video. The worst place that TV beats us upside the head is in the learning department. Its like letting Dirty Harry put a big 44 round trough your skull. Now your probley going to try and tell me about good educational programs like Bill Nye and Sesame Street. We cant forget the Discovery channel. Yes, these are the rare jewels of television programming. We need to concentrate our viewing time in these areas. Television despite what programming may be on is an inefficient way to learn. TV is so easy to use and it is so easy to change to a totally different program if it becomes disinteresting or boring. I personally have noticed that whenever I get the remote in my hand I have to switch channels constantly. I think if you asked me what I saw on TV I could only tell you selected parts of the last five minutes. In a study conducted by Canadian researchers three towns were surveyed. One had no TV capabilities. The second city had only one channel. The third city had many channels. When reading score were compared between the three town they found that the highest scores were from the city with no TV. The next highest from the city with one channel and tailing closely behind the second city was the third in last place with many TV stations. Now you might be thinking that this study is not so great because they didnt take into account income and education of the people studied. The thing that make this study so intriguing is that the same group was able to go back into the city that had no TV after it had television for about two years. They found that the scores in the first city had dropped down with the scores of the other two cities. A sad testimony to the ill effects of television. One thing we fail to realize is that little things count when it comes to TV and how it relates to school performance. Things like reduced sleep time caused by late television viewing. Loss of productive play and self-learning time and a reduction of time spent on school work and studying. TV is like a drug, it acts like a good emotional and mental laxative. It lets us forget the things that we dont want to deal with and allows us to take the back seat and partake of the action guilt free. All the while we let our school books rot and our lessons pile up until we have no way to make up for the lost time. This wasted time is hard to fathom. Millions of man-hours wasted on what, a useless story, a few loud explosions and a dead policeman. We should be spending this time on reading, writing, arithmetic, and maybe even some thing we could turn into a career. You dont see an awful lot of people getting paid to watch television. An interesting comparison was done of SAT test score before and after the introduction of television. They found that between the years of 1964 and 1981, The exact years when children who had been exposed to large doses of television during their language learning years came up to take the SAT challenge the researchers witnessed a steep decline from the years before television. I can see how this wasted time that was before used on studying and hobbies was now channeled into six and seven hours of viewing a day. (Plug-In Drug) Could mean the difference between Harvard University and Southern Utah University. Television has proven to be one of the most effective drugs in human history. We can learn to live without it and we can learn to enjoy our families more. We must separate ourselves from that great monster. We must do as my family did and eliminate the need for television. I can honestly say that my grades went up. I had more time to read. We started to do things together as brothers and sister. Now we just have long conversations with each other. If you would like to see the good changes it can make in your life and the numerous benefits that abstinence provides then join me. Throw you TVs in the street.

The United States Visitor and Immigration Status Indicator Technology (

The United States Visitor and Immigration Status Indicator Technology (US-VISIT) Program Introduction The United States Visitor and Immigration Status Indicator Technology (US-VISIT) program was introduced on January 5th, 2004 at all air and sea ports of the United States of America. This program, as outlined by the Department of Homeland Security, aims to increase the level of security in the U.S. while allowing it to remain a multicultural land with people from all parts of the world. Specifically, the US-VISIT programs goals are to:  ·Ã¢â‚¬Å"Enhance the security of United States Citizens, permanent residents and visitors†[1]  ·Ã¢â‚¬Å"Facilitate legitimate travel and trade†[1]  ·Ã¢â‚¬Å"Ensure the integrity of the immigration system†[1]  ·Ã¢â‚¬Å"Safeguard the personal privacy of visitors† [1] US-VISIT utilizes biometric technology[i] to digitally photograph and scan the two index fingers of all non-immigrant visa holders entering and exiting the United States. This means that U.S. citizens, most Canadians, and citizens of the 27 countries[ii] whose people are not required to have a visa, if staying for 90 days or less, are exempt from this program. Using this technology the government hopes to create a database to monitor the travel of foreign citizens, assuring that they do not overstay their visas, and to protect citizens and visitors by refusing entry to known or suspected criminals.[2] The US-VISIT program raises the ethical issue of how much intrusion on the personal privacy of select individuals the world is willing to allow in hopes of combating terrorism and making our daily lives more secure. Collecting and storing information about a person and their movements infringes upon their rights to move freely. It also c... ...s Arab Groups, 2002, 10 February 2004, [11] Fox News, U.S. Begins Foreign Visitor-Tracking Program, 2004, 10 February 2004, [12] Associated Press, Fast Facts: Countries Exempt From US-VISIT, 2004, 10 February 2004, [13] Associated Press, Visitors Reactions Vary on New Tracking Program, 2004, 10 February 2004, [14] Santa Clara University’s Markkula Center for Applied Ethics, 2003?, 10 February 2004, [15] MichNews.com, Sartre, Do Foreigners Have the Right to Enter the United States?, 2004, 10 February 2004,

Research Paper of Advertising Essay

Advertising is a form of communication in which companies promote their products and services in order to convince consumers to buy or patronize their goods. It is used to help increase the sales of the product, familiarize the consumers of a particular brand, inform people of changes in an existing product and to introduce a new product to the market. Advertising is also closely related to selling and they are barely inseparable. Their only difference is that: when a person advertises by word of mouth and by personal contact, it is called â€Å"selling†, but when we sell or try to sell by printed word, we call that â€Å"advertising†. Advertising really plays a part a big part in the success of a business. Companies spend large sums of money for the advertisements of their goods and services. In 2002, almost $236 billion was spent on advertising in the United states alone and $500 Billion worldwide. (â€Å"Advertising†,n.d.,par.3) That’s how serious adver tising is in the world of business. Advertising is very common to every marketing organization, they use advertising as a way to build sales and profits for their business. They look advertising as a form of communication in which they can promote or have a continue transactions with customers and consumers. Advertising used to help increase the sales of the product, familiarize the consumers and inform people. Advertising is also often directed to trade channels to influence wholes-sellers, distributors, or retailers to stock or promote the brand. Advertising is value primarily for its ability to enhance or improve the sales of the product or service advertised. Advertising has evolved into a very complicated and complex art. It has gotten so huge that it has developed various types and variations. Print, outdoor, broadcast, covert and public service advertising are just some of its examples. Promoting products with the use of newspapers, magazines and other print media is a part of advertising. Next is the outdoor advertising, it is where you make use of billboards, kiosks, tradeshows and events in promoting a product. Broadcast advertising is another popular medium in advertising in which makes use of the television, radio and the internet. Covert advertising is a unique method in which a product or a brand is subtly or sometimes evidently  showcased in entertainment shows like movies and television shows. Lastly, the public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messages about important matters and social welfare like energy conservation, political integrity, deforestation, poverty, illiteracy and so on. (Manohar, n.d.par.7) Advertising has greatly influenced the society: from a producer directed to being consumer – driven technological advances and economic growth through increasing sales. Using videos to boast sales, videos to boost sales, videos often speaks louder than words. Youtube demonstration featuring ordinary products have attracted many of viewers online. Getting noticed doesn’t required slick production from a personnel studio. Even companies are using videos to produce an entertaining demonstration about the products. There is one company named front point Security Company become successful in using videos demonstration to expand its pool of customers. Sales marketing nowadays are using different technology to boost their sales. ( Joyner, p.81) Nowadays, with the advancement of technology, social media has been very useful not just in communication but also in marketing. With the emergence of Facebook, twitter and mobile technology it became faster and easier for the advertisers and celebrities to share their thoughts and opinions about they are endorsing. People involved in advertising know how much it is necessary to always search and think of new ways to communicate with consumers. Hence, advertising is a very dynamic field. Changes are dictated by the consumers themselves. And with the advancement of technology, it became easier to marketers to reach out and send messages. They are looking beyond the usual media to better communicate with people from different walks of life. Now, the advertising strategy does not only include print advertising but also commercials to be run on network television and internet websites. Television is one the most powerful mediums in advertising. People can instantly unwind and relax once they get in front of the TV. Another factor that makes television more effective than the others is that it can reach vast of number of people since a most of the people now own a television or has access to one. Television advertisements have the power to involve the viewers’ emotions into the advertisements. They may feel sad, happy, angry, etc. whenever they watch certain commercials on TV, depending on what is  being depicted on the product advertisement. More importantly, the outstanding advantage of television for advertising is that it enables the advertiser to vitalize his message to millions of prospects with the aid of sight and sound, he can enliven his advertising, add interest to his sales talk, and present arguments in a personal and vivid manner, the advertiser can make his viewers to receptive to his sales message. Using celebrities to endorse a product is one strategy advertiser’s use in their product advertisements. They use celebrities because they have recognized and seen the power of celebrities in controlling the buying the decisions of the consumers. They rely mainly on the celebrity’s popularity and credibility to persuade consumers in purchasing or in patronizing their products. Advertisers think that with the use of celebrities, they can establish instant brand recall, refresh and add new significance to the brand image. This is possible because celebrities create positive feelings toward a brand and consumers perceive them to be very entertaining once they appear on the advertisements. (Boorstin, 2005) Celebrity endorsements carry a lot of benefits for the company of the product they are endorsing. That is why the companies are so much eager to hire them to promote their goods and services. One of the advantages in celebrity endorsements is an instant establishment of credibility. This means with the celebrity’s approval in promoting a certain brand or product it creates a sense of trust for the brand among the target consumers. Another is the guaranteed attention of the viewers of the advertisements. Using celebrities or well-known personalities would make it more noticeable and interesting, therefore grabbing the attention of the viewer. Another advantage is the higher degree of recall or the extent in which a consumer can remember the brand (Boorstin, 2005). The recall value will rise if people will perceive the brand and the celebrity as two equal elements. Since celebrities are adored and idolized by their fans, they are being tapped to influence the fans towards their endorsed brand. Lastly, celebrity can also compensate for the lack of innovative ideas of the advertisers. Celebrities have penetrated the world of advertising and business. Their faces are literally can be seen everywhere. Numerous companies are now turning to celebrities to promote their products and services in hope of increasing their sales or attracting more customers. Just like what the Pantene now are doing. They  get the number one endorser in the Philippines Ms. Kris Aquino to promote and endorse their product. Kris Aquino is known to be top endorser of the Philippines (Yes! Magazine, 2011). Being the most influential and most acknowledge endorser in the Philippines for two consecutive years the queen of all media grabbed the top spot in the list. The use of celebrities as endorsers has been so popular as it has been so costly to many producers, but the question that must be answered is that do the sales pay off, if not outweigh, the amount it cost the manufacture to hire those celebrities. According to a July 2011 paper, a conclusion that endorsement were effective and helpful, in boosting up the sales by the $ 10 million a year, on average was drawn after conducting a study thus it really pays off (Plank, p.48) Researchers shown that more than 20 percent of all TV advertisement includes celebrities and advertisers pay a lot of money for their services ( Belch & Belch, 2001) and advertisers are ready to pay a lot of money to celebrities who are liked and respected by the consumers. Celebrity endorsements still are powerful forces for brands to use to support themselves. But more importantly, those who respond to celebrity endorsers on social media are themselves far more likely to follow and respond to follow and respond to b rands on social media. Celebrities are hired as endorsers because they could bring the products to fame among the public. The main tasks they do are to introduce and recommend the product. They become effective once the consumer associate them, who are considered meaningful people by the latter, with the commodity for sale. (Fowles, pp. 126-127) If there are advantages in celebrity endorsements, there must be also be disadvantages. Celebrities are not perfect and are just normal and they are also a human. His they are prone in making mistakes too. It can be very damaging to the image of a brand when famous personalities misbehave. That is why companies immediately act quickly when something wrong happens. Since the behavior of the celebrities reflects, on a brand, celebrity endorsers may at times become liabilities to the brands they are endorsing ( Fowles, n.d., p.126). Sometimes, too much product endorsements can also be bad to the celebrity and the brands she/he endorsing or advertising. The uniqueness of the endorsement can be weakened if the celebrity does too many advertisements, thus overexposing the celebrity. At times, mistakes can be seen: celebrities getting caught using the  competitor’s brand instead of the product they are endorsing. Like in the case of Britney Spears, who was caught repeatedly drinking Coca-Cola when at that time she was still endorsing Pepsi. Despite the several advantages a celebrity may give to a brand, one mistake it does can be crucial to the company and to the celebrity themselves. ( Katyal. N.d., par. 16) Using celebrities is not a guarantee that the products that they are endorsing will immediately click with the consumers. Sometimes it might succeed and sometimes it might not just work. Here are some examples of successful celebrity endorsements and what made it successful. According to the website of Yes magazine the top ten celebrity endorsers of 2011 were: Kris Aquino, John Llyod Cruz, Sharon Cuneta, Piolo Pascual, Carmina Villaroel, Kim Chui, Sarah Geronimo, Judy Ann Santos, Anne Curtis and Robin Padilla. These celebrities did well in their endorsements mainly because they have managed to connect themselves and the product that they are endorsing. A good campaign brand and an intrinsic link between the celebrity and the message are musts for a successful campaign. ( Boorstin , n.d.,). The consumers were able to find the connection between the celebrities and the product as a result; the advertising message was successfully relayed by the celebrity. Another reason that made them very successful as product endorsers is the fact that they are really big names in the world of show business. They have maintained a good reputation throughout the years; as a result, the consumers began to trust them and began patronizing their products. If celebrities would right away to make a product click to the market, think again. Not all the celebrity endorsements succeed. At times, celebrity endorsement fails because the message the celebrities want to convey to the viewers about the product is not cl early understood. If the consumers find no connection between the celebrity endorser and the product which the celebrity endorser is endorsing, the endorsement will most likely fail and the failure to carry it out well in the advertisements will result to the unsuccessful relay of the message. (Fowles,1996, p. 129-131). The compatibility of the celebrity’s persona with the overall brand image is very important, as a celebrity imparts credibility and inspirational value to a brand and his/her image should perfectly match the brands image. In having an advertisement make sure that the audience will believe in any detail the advertisement has (Popeil, n.p.,par.1). The manner in which  consumers select, take in and process information becomes increasingly important as the marketplace changes and becomes a global one. If consumer’s process and store information this means that to consumers everything they see hear and feel about brands and products is simply a form of advertising. Consumer’s perceptions of a company and or its various brands are a synthesis of the bundle of messages they receive or contacts. A celebrity endorser is â€Å"any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement† (McCracken, 1989, p. 310). Celebrity is used to impart credibility and aspirational values to a brand, but the celebrity needs to match the product. A good brand campaign idea and an intrinsic link between the celebrity and the message are musts for a successful campaign. Celebrities are no doubt good at generating attention, recall and positive attitudes towards advertising provided that they are supporting a good idea and there is an explicit fit between them and the brand. On the other hand, they are rendered useless when it comes to the actual efficiency of the core product, creating positive attitudes to brands, purchase intentions and actual sales. Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics cannot be observed, it can be said that within a corresponding social group, celebrities generally different from the social normal human. When it comes in advertising celebrities have their own strategy where when they advertise people will immediately recall the product that they are endorsing. Advertisers believe that when they get a celebrity to endorse their product it will help them to increase their sales and also it will be easy for them to promote because celebrities can always see in television and some people are patronizing them. According to Daniel J Boorsting â€Å"A sign of a celebrity is that his or her name is often worth than his or her services† many people consumed their entire lives listening to what their favorite celebritie s are saying about. A consumer’s decision in choosing a brand is greatly affected by an advertisement seen prior to the purchase. The number of goods purchased would only be measurable if the total number of consumers is controlled. Being entertained, being bombarded with sales talk, whether positive or  negative, celebrity endorsement has really proven to affect decisions of consumers although; the mentality on advertising still remains the same. All we really need is credible information. The top endorser in the Philippines Kris Aquino is a sample of a good and well known endorser. Kris Aquino is the top endorser and most payable endorser in the Philippines. Kris Aquino is very in demand endorser in the Philippines and many advertisers believe in her effectiveness in endorsing a certain product. The Pantene shampoo is one of the product that’s Ms. Kris Aquino is endorsing. But is Ms. Kris Aquino effective enough to catch the attention of female consumer? Maybe, since lot of women idolize Kris Aquino. One of the reasons why people like her so much are because of her personality, she is unpredictable, always stirs controversies. Her personality is blunt; she will criticize and comment with her honest opinion about issues, things, events and everything around her. She speaks her mind, often times tackles. She is likewise intriguing because of her personality. Talent, she has the talent to connect to audiences, to the masses, she knows how to act, react, communicate and how to show how ordinary she could be just like everybody else. Personal story or life, her life is like a novella, from time to time, there is a twist. New lovers, new things about her kids, her past, her relationship to anybody else, showbiz or non-showbiz, there is always an issue about her like that ma ke her interesting. Family and popularity, she is the daughter of Ninoy Aquino and Former President Cory Aquino. She comes from a line of Filipino royalty, they symbolize, democracy, simplicity, honesty, leadership, more or less, they represent the good in this country. They are the defender, fighter, leader of the country and its citizen. Also, one of the reasons why people follow her is because of her family legacy. Lately, her issues, life came to boring phase because she tries her best not to bring any controversy while her older brother Noynoy is the president. Being a president’s sister and having a family loved by people should have public humility. She should be wise and humble enough to bring disgrace. Her personality and characteristics are maybe the reason why she can catch many women to idolize and patronize her. Kris Aquino advertising plays perspective in from Pantene Management Female consumers Conviction. Pantene management believes in Kris Aquino transparency leading to authenticity. Pantene hair fall control get Kris Aquino to endorse their product. Despite  of Kris Aquino negative attitude like being tough and being prank the Pantene management chooses to have Kris Aquino. Pantene management hopes that after having the most in demand endorser in the Philippines it will help them to boost their sales and will be easy for them to promote their product. Getting Kris Aquino is a strategy for pantene to promote their product. Pantene is relying in Kris Aquino credibility and celebrity status. Kris Aquino assures that every time she will be seen in TV her look is good and every time she will be aired she never forget to tell people what are the secrets behind of her looks. As people see that Kris Aquino is looking better, the people will be curious about what she is telling about, that’s maybe the reason many are following her in every endorsement she has. Regardless of some people hates her still many believe in her advertising power and many still idolize her even there are people who makes bad stories about her, and maybe that is one the reason why Kris Aquino always stands number one in the celebrity stratosphere. Being an influential celebrity brings Kris Aquino to be effective endorser of the Pantene product. Also it helps Pantene to promote their product to the female consumer. Advertising is very common in todays generation and every advertisers have their own strategy on how will they make their products be known and famous to the consumer. Pantene is lucky because many companies are distant to have Kris Aquino but lucky for them that they able to have the top endorser in the Philippines. According to John Morley† Even good opinions are worth very little unless we hold them in the broad, intelligent, and spacious way.† Kris Aquino being on the top endorser in Philippines because she is completely believable in every endorsement she has and when she is on air what is happening is real. The researchers conclude that advertising is very common in any business. The researchers wrap up that every business must be advertised for them to be known and for them to promote their product . It is not easy to have an advertisement there are many tricky things may occur before having an advertisement because advertisement is not easy to produce, also it costs a lot. Before having advertisement the company must be ready financially. Approval of a brand by a star fosters a sense of trust that brand among the target audience. This is especially true in case of new product. Celebrities ensure attention of the target group by breaking the clutter of  advertisements and making the advertisement and the brand more noticeable. A celebrity’s preference for a brand gives out a persuasive message and hence, because the celebrity’s benefiting from the brand, the consumer will also benefit. For anybody who has ever tuned in to television, watched a movie, or driven down major thoroughfares, it’s hard not to notice the numerous advertisements that Kris Aquino has. From food products to housewares, the host of the top-rated daily lifestyle show Kris TV is definitely on top of the list when it comes to being a trusted endorser. It cannot be denied that Kris Aquino is the top endorser in the Philippines that having her as an endorser is really effective to endorse a certain product. And despite of her busy schedule she assures the she was able to give time to her fans and to product that that she is endorsing. Kris Aquino is the kind of celebrity endorser that if what she is endorsing she guarantee that when you use the product she endorse you will not be disappointed, because people know that Kris Aquino is very choosy when it comes to her advertisements and she is very demanding in all the things that is wrong for her. Lastly, the Pantene product were very lucky because they able to have Ms. Kris Aquino to endorse their product and the researchers conclude that having Kris Aquino will help the Pantene to boost and increase their sales because of Kris Aquino popularity to women and many women believe in her despite of her negative attitudes, still she is the most effective endorser in the Philippines. References Almo, N. (2011 October 04). Kris Aquino on being an effective endorser: â€Å"What you see is what you get.† Philippine entertainment portal. Retrived from http://www.pep.ph A, G., & Berkman, H. (1980). Advertsing: Concepts and Strategies. NY:Random House,G43. Barnes, B., & Schultz. (1995). Strategic Advertising Campaigns. Illinois, NTC Publishing Group, sch.8. Belch, S., & Belch, M. (2001). Advertsing and Promotion. NY:McGraw Hill Companies Inc.,p.41. Betagun, K. (2005, August 13). Maximizing sales Productivity. Business World, B.4(S3). Betina, F., & Campbell, M. (2005). Media and Culture: an introduction to mass communication.NY:Bedford St. Martins, c15. Boorstin, D. (2012 March 23). Philippine Celebrity Endorsement: The Good, The Bad and TheUgly. Pilipino Kuno? Retrieved from http:// www.pilipinokuno.com Boorstin, D. (N.A). Impact of Celebrity endorsement on a brand. Chili breeze. Retrieved formhttp://www.chilibreeze.com/articles celeb-endor.asp. Cahambing, C. (2000 October). A profile of Dumaguete City Business and the businessperception of the Impact of the emerging E-commerce on their organization. SillimanUniversity.Dumaguete City. (C11, c.1). Felisilda, F. R. (2001). 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Death of the Moth by Virginia Woolf Essay

To live and to die are the two sides of the same coin. Death is natural; yet, it is the subject of utmost contemplation. No one knows what death is like but everyone can feel its power, its magnitude and its presence. Life and death almost seem like riddles that most humans are incapable of comprehending and answering. Virginia Woolf, in her essay ‘The death of the moth’, has confronted this very issue- the vitality of life and the force of death. In this part narrative and part meditative essay, the struggle of a day moth has been shown as its â€Å"frail and diminutive body† succumbs to the enormity of death. The moth being a â€Å"tiny bead of pure life† depicts the glory of life, â€Å"he was little or nothing but life†; strange how a mere moth too, is driven by the energy and vigor of life as it tries to make its way through the window. The creation of nature and life’s grandeur is always a wonder but that wonder slowly turns to pity as the moth’s attempts seem to bear no fruit. The moth slowly stops moving and it appears as if the moth has given up, death is gradually taking its hold on it. No matter how â€Å"content with life† the moth was, there was no escaping death. When death approaches, there is neither running away nor any way of dodging it. Metaphors and similes have been used to present the clash between life and death along with attribution of human-like characteristics to the moth, gives a more definite stance to the abstractness of life and death. The sentiments are expressed in a manner that moves the reader and leaves them thinking about the subject. The actions of the moth arouse sympathy from the readers, in addition to expressing the impermanence of life all the while. All the enthusiasm and drive of life is shattered once death takes over. Woolf’s marvelous creation, this essay is simple and subtle yet it manages to stir deep emotions in the readers directing them to quietly reflect on the presented thought. The tension between life and death still prevails but there is no saying which one is more forceful- the liveliness and energy of life or the shadow of death- although in the essay, death seems to win in the end. â€Å"Oh yes, he seemed to say, death is stronger than I am. †